You may have heard it said that email marketing is dying, or is already dead. 

To contradict the rumor of the death of email marketing, according by The Radicati Group, the number of email users will grow to 3 billion in 2020.

We send 102.6 trillion emails every year. And the numbers just keeps growing with 126.7 trillion expected to be sent by 2022.

Many marketers have been seduced by the rise of social media advertising, many think it “cooler,” and more effective than email marketing.

For the main social media sites (Facebook, Instagram, and Twitter), the engagement rate is less than 0.6%. Compare that to email’s average open rate of 22.86% and its click-through rate of 3.71%.

Many think that you can get in front of millions of people for free with social media, nothing could be further from the truth. You would be very lucky to get in front of most of your followers for free.

The best stratagy is to combine both social media and email marketing to build your targeted list for the best pay off.

"If you rely on social media, you are at the mercy of them allowing you to talk to your customers.. When you email, it gets in your customers inboxes. Then it’s up to you to make sure you are sending things your customers want to receive.."

        Noah Kagan – Founder of SumoMe

Emails reach most of the people they’re intended for, so email marketing remains an essential part of your marketing strategy.

A well-executed email campaign can:

• • Increase sales
• • Increase client loyalty
• • Generate leads
• • Produce additional repeat business
• • Reduce marketing costs

With the right elements in place, Personalised approach, perform A/B testing, segmentation and data analysis we will take your email marketing to the next level.